A recent post on Google Voice Search was written before all the furore that has recently developed about a new Google algorithm, Hummingbird, that has been operative for just over a month.
Google’s latest Humming Bird update will affect 90% of all searches. Google understands the strong trend taking place towards Mobile and natural language search queries. This article outlines some of the developments very nicely. Here is one of my biggest take-aways:
“For local searches, reviews can also be a useful indicator of the good and the bad. Any black marks will certainly keep the corresponding web pages out of the results pages. This is an aspect you need to work on for good visibility.”
In other words, having a 5-star reputation is more important than ever!
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