Search Engine Marketing: Google Product Listing Ad strategy lifts average monthly revenue 129% | MarketingSherpa

See on Scoop.itLocal Marketing in South Florida

Search engine marketing takes many forms — organic SEO, pay-per-click, local search — and recently, Google changed its once free Google Shopping product listings to a paid service, Google Product Listing Ads (PLAs).

BabyEarth, a baby products retailer with both brick-and-mortar and e-commerce outlets, made extensive use of both Google Shopping and paid search in its marketing.

This case study examines how BabyEarth tackled Google PLAs, and used tactics that differentiated PLAs from PPC ads, along with engaging in testing and optimization, to achieve a 129% increase in average monthly revenue from PLAs.

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