Rolling out the mobile-friendly update

 If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.

Source: googlewebmastercentral.blogspot.com

For close to 3 years, we have been helping local business owners make their websites “Mobile Friendly”. Whereas before we did this just based on the amount of traffic taking place in mobile devices, now it has become incredibly more important.

 

As of April 21st (latest Google Update), the “Mobile-Friendliness” of a website has become a major factor in the search engine results. Google couldn’t have been any clearer than they were with this quote from their article:

 

” If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.”

 

Making your website, mobile-friendly, is a quick and painless project when put in the right hands. Most local businesses still have not optimized their websites for mobile use and will now pay the consequence of being buried in the search results. Don’t fall victim to this latest update. Instead make it work in your favor and be Ahead of the Game.

See on Scoop.itLocal Marketing in South Florida

Where Are You On Google – Will The Hummingbird Find You?

See on Scoop.itLocal Marketing in South Florida

A recent post on Google Voice Search was written before all the furore that has recently developed about a new Google algorithm, Hummingbird, that has been operative for just over a month.

 

Cesar Rodriguez‘s insight:

Google’s latest Humming Bird update will affect 90% of all searches. Google understands the strong trend taking place towards Mobile and natural language search queries. This article outlines some of the developments very nicely. Here is one of my biggest take-aways:

 

“For local searches, reviews can also be a useful indicator of the good and the bad. Any black marks will certainly keep the corresponding web pages out of the results pages.  This is an aspect you need to work on for good visibility.”

 

In other words, having a 5-star reputation is more important than ever!

See on socialmediaweek.org

5 Basic tips for getting the most out of your Facebook Business page

See on Scoop.itLocal Marketing in South Florida

It’s 2013, Facebook has been around for the best part of a decade and has over 1-billion members. Everyone from your grandpa to your high school date is on Facebook and daily there are millions of …

 

Cesar Rodriguez‘s insight:

Facebook business pages are no longer a novelty. A well designed page which is regularly updated and efectively utilised, can and will make a measurable contribution to lead generation for any small to medium sized business.

 

Businesses which have yet to embrace social media, are in a similar position to those who thought the internet was a fad which would not impact their businesses, and they will undoubtedly be late to the party.

See on memeburn.com

Will It Blend? – iPad

See on Scoop.itLocal Marketing in South Florida

We’ve heard that the iPad will change your life, but will it change the way you blend? Tell us what to blend next here: http://www.facebook.com/willitblend C…

 

Cesar Rodriguez‘s insight:

Now THIS is how you advertise!! This marketing campaign for the Blendtec Blender has been so successful, it’s been going on for 7 years!

 

“Will it blend? That is the question!”

See on www.youtube.com

Setting Local Search Marketing Expectations Properly – DigitalJournal.com (press release)

See on Scoop.it – Local Marketing in South Florida Setting Local Search Marketing Expectations Properly DigitalJournal.com (press release) Many local business owners work with internet marketing firms to enhance their reach through local search marketing. Cesar Rodriguez‘s insight: It’s not just about SEO these days. Social Proof and Content Marketing … Continue reading

How Does Social Media Marketing Attract & Convert Customers?

See on Scoop.itLocal Marketing in South Florida

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers…. Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends. In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage. As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy….

 

Cesar Rodriguez‘s insight:

Word-of-Mouth is now Digital. It’s so important to have well set-up SMM platform.

See on www.virtualsocialmedia.com

Search Engine Marketing: Google Product Listing Ad strategy lifts average monthly revenue 129% | MarketingSherpa

See on Scoop.it – Local Marketing in South Florida Search engine marketing takes many forms — organic SEO, pay-per-click, local search — and recently, Google changed its once free Google Shopping product listings to a paid service, Google Product Listing Ads (PLAs). BabyEarth, a baby products retailer with both brick-and-mortar … Continue reading