Rolling out the mobile-friendly update

 If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.

Source: googlewebmastercentral.blogspot.com

For close to 3 years, we have been helping local business owners make their websites “Mobile Friendly”. Whereas before we did this just based on the amount of traffic taking place in mobile devices, now it has become incredibly more important.

 

As of April 21st (latest Google Update), the “Mobile-Friendliness” of a website has become a major factor in the search engine results. Google couldn’t have been any clearer than they were with this quote from their article:

 

” If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.”

 

Making your website, mobile-friendly, is a quick and painless project when put in the right hands. Most local businesses still have not optimized their websites for mobile use and will now pay the consequence of being buried in the search results. Don’t fall victim to this latest update. Instead make it work in your favor and be Ahead of the Game.

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Where Are You On Google – Will The Hummingbird Find You?

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A recent post on Google Voice Search was written before all the furore that has recently developed about a new Google algorithm, Hummingbird, that has been operative for just over a month.

 

Cesar Rodriguez‘s insight:

Google’s latest Humming Bird update will affect 90% of all searches. Google understands the strong trend taking place towards Mobile and natural language search queries. This article outlines some of the developments very nicely. Here is one of my biggest take-aways:

 

“For local searches, reviews can also be a useful indicator of the good and the bad. Any black marks will certainly keep the corresponding web pages out of the results pages.  This is an aspect you need to work on for good visibility.”

 

In other words, having a 5-star reputation is more important than ever!

See on socialmediaweek.org

5 Basic tips for getting the most out of your Facebook Business page

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It’s 2013, Facebook has been around for the best part of a decade and has over 1-billion members. Everyone from your grandpa to your high school date is on Facebook and daily there are millions of …

 

Cesar Rodriguez‘s insight:

Facebook business pages are no longer a novelty. A well designed page which is regularly updated and efectively utilised, can and will make a measurable contribution to lead generation for any small to medium sized business.

 

Businesses which have yet to embrace social media, are in a similar position to those who thought the internet was a fad which would not impact their businesses, and they will undoubtedly be late to the party.

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Will It Blend? – iPad

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We’ve heard that the iPad will change your life, but will it change the way you blend? Tell us what to blend next here: http://www.facebook.com/willitblend C…

 

Cesar Rodriguez‘s insight:

Now THIS is how you advertise!! This marketing campaign for the Blendtec Blender has been so successful, it’s been going on for 7 years!

 

“Will it blend? That is the question!”

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Modern Local Marketing Requires Integration

Local based businesses may have an advantage when it comes to successful online lead generation and marketing campaigns.

Today’s customers expect fast response, a certain level of transparency, and a business that understands the lives they lead along with the technologies they use to do so. Whereas larger firms have developed several different layers of departments, each specializing in a specific area, local business owners are often required to wear many hats and the same is expected of their staff. But this actually allows the development of a tighter bond with the customer. With the hyper-connectivity of today’s society, the ability to ply several skills and specializations at once is not only desirable, it is a requirement. These three key items can help local businesses outpace larger, less personable competition.

1. Local businesses can surge ahead with local search marketing campaigns by fully integrating their marketing campaigns. Rather than having a different individual in charge of each marketing activity, a single manager can handle print media, social media marketing efforts, website copy, and so on. This will allow for better integration which allows for a more unified brand message being delivered.

2. This online marketing integration can be taken further, though. The brand message should be at the heart of the organization. By pairing together real time, real life experiences of the business with the positive online message of the business, companies can easily begin building up positive online reviews. This, combined with services that meet the expectations set by the business, help to build that business and bring in good will from the consumer. Word of mouth advertising is certainly enhanced with the global reach of the internet.

3. Local businesses can further integrate their brand through online and offline marketing with design. The layout and décor of a storefront location can match the online or mobile website of the firm. Copy provided online can easily include key phrases and slogans that sales reps use in the store and on the phone.

While many firms show concern over the obvious divisions of the organization between the real life deliver and online presentation, those that move quickly and plan appropriately can provide a stronger, better presence. This helps to define the company to existing and potential customers. The act of bringing it all together can take a bit of practice, but properly done is more than worth any initial investment

Setting Local Search Marketing Expectations Properly – DigitalJournal.com (press release)

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Setting Local Search Marketing Expectations Properly DigitalJournal.com (press release) Many local business owners work with internet marketing firms to enhance their reach through local search marketing.

Cesar Rodriguez‘s insight:

It’s not just about SEO these days. Social Proof and Content Marketing MUST be part of every online marketing plan.

See on www.digitaljournal.com

How Does Social Media Marketing Attract & Convert Customers?

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Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers…. Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends. In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage. As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy….

 

Cesar Rodriguez‘s insight:

Word-of-Mouth is now Digital. It’s so important to have well set-up SMM platform.

See on www.virtualsocialmedia.com

Search Engine Marketing: Google Product Listing Ad strategy lifts average monthly revenue 129% | MarketingSherpa

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Search engine marketing takes many forms — organic SEO, pay-per-click, local search — and recently, Google changed its once free Google Shopping product listings to a paid service, Google Product Listing Ads (PLAs).

BabyEarth, a baby products retailer with both brick-and-mortar and e-commerce outlets, made extensive use of both Google Shopping and paid search in its marketing.

This case study examines how BabyEarth tackled Google PLAs, and used tactics that differentiated PLAs from PPC ads, along with engaging in testing and optimization, to achieve a 129% increase in average monthly revenue from PLAs.


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